User experience is one of the most important and least understood aspects of digital transformation. For this episode, we talk with a leading world expert about user experience and how to engage consumers in the best way possible.Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture.