Lance Tyson is the CEO of Tyson Group – a top sales training company. He is himself a highly successful sales expert with decades of leadership experience.

Specialized in the area of sports selling, Lance has trained some of America’s biggest sports sales teams, like the Dallas Cowboys, on how to sell their tickets, season passes, and more. His latest bestseller book: The Human Sales Factor details the unique science behind the perfect sales strategies and deal closers. 

As Founder and CEO of Tyson Group, he has personally provided tailored training and consulting services for companies like the Dallas Cowboys and the New York Yankees, helping to drive billions of dollars in revenue. Though Lance is the chosen sales training leader for America’s top professional sports teams, his expertise spans technology, agriculture, media, real estate, construction, and beyond.

Under his leadership, Tyson Group has ranked as a Top Sales Training Company by Selling Power Magazine for the last 3 years and has been named The Sales Consulting Practice of the Year by the Stevie Awards twice consecutively.

In this episode, Lance shares why emotional intelligence in sales is the new differentiator and drives growth. Insights he shares include:

Do we still have to contend with the notion that salespeople are built not bornWhy persuasion and influence are not soft skillsThe rules of persuasion and influenceHow emotional intelligence in sales improves close ratesHow do you help people better their EQThe methodologies Lance uses to train people in the area of improving EQWhat is the Greek mirrorDoes thought leadership have a place in developing emotional intelligence in salesWhy developing empathy and compassion is necessary to developing emotional intelligence in salesHow to be a disruptor in the context of emotional intelligenceand much much more ...