Ryan Dohrn, is an amazing entrepreneur, author, and sales training, expert. He is also a motivational speaker - who has given more than 1000 keynotes!

He is known as the “funny sales guy” and has won an Emmy for marketing excellence while working for ABC TV/Walt Disney Co. (He has a great sound studio too by the way where he does his podcasting.)He was recognized by Forbes.com with the “Best of the Web” award for his business strategies.

He’s the creator of the "RD Way," which is a unique method for finding out what customers want before trying to sell to them - and to date, he’s generated over $100 million in sales for his clients and himself collectively.

Ryan also has three books: Selling Forward: Pandemic Tested Sales Strategies for Success;  Selling Backwards; and How To Be A Manager Without Being A Jerk.

The books are essentially designed to help sales professionals and entrepreneurs (who are essentially salespeople) discover exactly what their customers want to buy so that they can have sales success without stress.

In this episode, Ryan shares how we can identify 3 different buyer types and how to sell to each one to drive growth. Insights he shares include:

The power that marketing brings to the equationWhat are the 3 types of buyers we encounter the mostWhy understand buyer personalities to connect better with themWhy the depth of relationships matter and how to measure itThe customer needs assessments. (CNA) seems to be a vital part of every sales plan. Why Ryan does not like the CNAWhy invest in personality profiling of potential customersDo we need to revise the way we ask for a sale?How to host virtual calls that close sales and much much more ...