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#015 Mind the Intergenerational Gap with Henry Rose Lee

#015 Mind the Intergenerational Gap with Henry Rose Lee

FromKAMCast - Key Account Management Strategies for Business Leaders


#015 Mind the Intergenerational Gap with Henry Rose Lee

FromKAMCast - Key Account Management Strategies for Business Leaders

ratings:
Length:
48 minutes
Released:
Apr 15, 2021
Format:
Podcast episode

Description

In this episode…Have you ever found yourself struggling to understand, or get along, with people who are older or younger than you?
Perhaps a clash in communications style, working preferences, belief systems, values or motivational needs?
Many of the business leaders that we talk to in our work at KAMGuru tell us how difficult they find driving higher levels of motivation and engagement from younger sales teams.
They say that age is just a number… except it isn’t, is it?
GENERATIONAL DIFFERENCES ARE REALThe nuances of dealing with people across the generations can prove to be challenging, whether consciously or unconsciously, and the solution, as we’ve talked about so many times on KAMCast, is in the ability to raise your awareness, understand yourself, understand others and then choose if and how to adapt your behaviours to get the best out of your relationship interactions, whether it be with your teams or Key Customer contacts.
Whether you are working closely with the external customer base or whether you recognise your internal customers, on your team and colleagues across the business, you are likely to come up against the ‘generation gap’, highlighted by the notable differences across the different age groups.
In this episode of KAMCast, I talk to Henry Rose Lee - one of the few inter-generational diversity experts in the world. 
Henry works with all generations in the workforce and particularly with Millennials and Gen Z - to help them become more productive and effective. As an author of three books on maximising today’s young talent, (consisting of Generation Z and the Millennial generation), Henry busts myths and provides business leaders with practical tactics for attracting, recruiting, engaging and retaining your youngest employees. 
I hope you enjoy it – let me know what you think!
 
HIGHLIGHTS FROM THIS EPISODE:When I was preparing for this conversation, I was conscious that for many, this is a burning topic and I was keen to get a deeper understanding of:
What the differences across generations really are
How those differences play out in the workplace, particularly in a virtual working environment
How communication styles, techniques and strategies will vary across the ages and where ‘clashes’ are likely to happen
How, as leaders, we can drive higher levels of engagement and motivation from our younger teams
Ultimately understanding how we can MIND THE GAP in generational diversity across our key accounts and sales teams.
I wasn’t disappointed!
When you listen to this episode – you’ll gain some really pragmatic and practical advice from Henry Rose Lee who helps us look through the intergenerational lens from a position of understanding.


ENGAGE THE MOTIVATIONAL NEEDS OF YOUNGER TALENTI particularly liked Henry’s thoughts on engaging the motivational needs of younger talent on our teams.
With three quarters of Gen Z yearning to start their own business - I wonder if you have a team of entrepreneurial salespeople? And how you harness their enthusiasm and creativity within the remits of your organisational structure?
Do you build a COMMUNITY that your talent can feel part of?
What are the CAUSES that you, you teams and your business care about?
And what CAREER progression opportunities are available to your team to grow and develop in their role and bring higher levels of commitment, enthusiasm and contribution to your business?


CHECK "IN" RATHER THAN CHECK "UP"I’m often amazed at the lack of trust between sales leaders and their teams. Henry gives us some great advice on how to build trust and I love the notion of checking IN, not checking UP.    
She shares that you can do this by coaching your team with open questions like:
What have you experienced in the last week that’s good and bad?
Of those good and bad things, what do you think you’ve learned from that?
How are you going to use what you’ve learned going forward?
What do you need from...
Released:
Apr 15, 2021
Format:
Podcast episode

Titles in the series (28)

A show hosted by me, David Ventura, a specialist in training, educating and consulting on practical strategies for harnessing the power of Key Account Management (KAM) in SME’s today. I am also the principal KAM consultant and Managing Director of www.kamguru.com. In a world of diminishing customer loyalty, what can business leaders do to retain their top customers, while still adding value. In this podcast I explore some hands-on tips and tactics you can implement today – to remarkably shift your sales culture in your business. The episodes are designed to challenge your thinking and preconceptions of “sales”. They will teach you techniques for: - protecting your most important customers from competitors; - building & maintaining profitable partnerships with your key contacts; & - developing the strategies, systems & skills to deliver customer growth (i.e. identify, retain and grow your top ten customers). I am joined by business leaders who have learnt to radically shift their culture and attitude towards sales, and empower their business with the ability to grow rapidly from within. I also invite experts in the fields of leadership, coaching and customer experience to share their insights into the psychology of sales, organisational culture and leading business growth. In the modern, digitally-heightened business world we operate in today, can you afford to be flippant about your top customers, and why they choose to work with you? No, you cannot. I invite you to subscribe to KAMCast and listen openly as I challenge you to reimagine your customer success protocols and relationship strategies.