13 min listen
Attention beyond the screen
FromThe WARC Podcast
ratings:
Length:
39 minutes
Released:
May 21, 2024
Format:
Podcast episode
Description
WARC Media’s Head of content Alex Brownsell talks to Ailsa MacKenzie, group strategy director at Global, Sarah Harding, insight director at GroupM OOH, and Pierre Bouvard, chief insights officer at Cumulus Media and Westwood One. Does attention matter in all media channels? And, if so, what impact does attention have in environments where visual content is less central to the overall audience experience?Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
May 21, 2024
Format:
Podcast episode
Titles in the series (100)
3 in 15 – Shoppable Media by The WARC Podcast