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Attention beyond the screen

Attention beyond the screen

FromThe WARC Podcast


Attention beyond the screen

FromThe WARC Podcast

ratings:
Length:
39 minutes
Released:
May 21, 2024
Format:
Podcast episode

Description

WARC Media’s Head of content Alex Brownsell talks to Ailsa MacKenzie, group strategy director at Global, Sarah Harding, insight director at GroupM OOH, and Pierre Bouvard, chief insights officer at Cumulus Media and Westwood One. Does attention matter in all media channels? And, if so, what impact does attention have in environments where visual content is less central to the overall audience experience?Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
May 21, 2024
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.