Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-manage-19-social-media-channels/