Joanna Brody, M.A., is an award-winning communications professional with a distinct expertise in social marketing and a passion for promoting causes and issues.Her full-service public relations firm, Brody Public Relations, is known as “an agency with a conscience” for its work with clients who make a difference in the world. Joanna has spent 25 years in public relations, creating a variety of successful programs for government agencies, social enterprises, professional associations and nonprofit organizations in the areas of public health, education, business management, public safety and emergency management, dispute resolution, environmental education and crisis communications. Key Takeaways:Crisis PR isn’t always about something bad that’s happening, but it can be anything that’s way out of the ordinary for a nonprofit or organization. People don’t really care about what you do, or how it’s done, they care about the difference it makes. People will care about how it’s done only in the context of what its impact has been. Don’t create different content for different channels, you’re using the same content and distributing it in as many different ways as you can. The fullness of the impact of your message or your action can not be completely quantified. There are some parts of your impact that can’t be turned into numbers or statistics. Don’t forget these qualitative results, they are just as meaningful as quantitative ones.  “You need to do it all, you need to use every form of communication because you’re reaching different people and people are going to consume their information in different ways.”“There’s one caveat to the publicity: if there’s not a good story to pitch, then you don’t want to expend those resources.”“The ideal client is somebody who puts their trust in the PR person - the client has to put their trust in us that we’re going to do the best job we can possibly do…” - Joanna Brody Reach out to Joanna Brody at:Twitter: https://twitter.com/PRbyJBFacebook: https://www.facebook.com/Brody-Public-Relations-140552862781189/?fref=tsWebsite: https://brody-pr.com/LinkedIn: https://www.linkedin.com/in/joannabrodypr Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy.Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.  Get your free starter kit today at  www.theinfluentialnonprofit.com