In this episode, Dan connects with social media marketing leader, speaker, entrepreneur, advocate, customer service guru, and author, Brooke Sellas, to dig into the power of conversation for marketers and brands alike.  As the founder and CEO of B Squared Media, Brooke is at the forefront of harnessing social media to transform customer service - and she's learned that it's conversations, not campaigns, that build successful businesses. She and Dan have a very entertaining, and meta, conversation about conversations, and they discuss Brooke's new book, Conversations that Connect: How to Connect, Converse, and Convert Through Social Media Listening an Social-Led Customer Care. This is one episode you won't want to miss.