What can you say about Neal Schaffer that hasn't already been said? Let's face it, Neal is a capital-I Influencer and digital marketing expert, well known in social media circles and beyond. He's the author of The Age of Influence, the founder of PDCA Social, the host of the Maximize your Social Influence podcast, and a sought-after fractional CMO with a client base in Japan and around the globe. He's also Dan's long time friend and, as you will hear in this episode, the two of them have an uncanny amount in common. At times a deep discussion of influence, Japanese culture, and the future of marketing, and at other times two old friends having a laugh, this is one conversation you won't want to miss. And as a bonus, you'll hear a side of both Dan and Neal that you've never heard before.