Leading a rebrand is a challenge no matter what the business. But when you have a brand with a legacy in their market the biggest challenge is aligning people inside and outside the company to this new change. Our guest today is David Marine, Chief Marketing Officer for Coldwell Banker. David shares his strategies so you can learn from the process. where he positively influences consumers and the brand's global network on a mass scale from his management of world-class, award-winning advertising campaigns to elevating Coldwell Banker's digital footprint each year with his creativity in regard to content and video creation which has garnered well over 100 million video views. Get the show notes for Leading a Rebrand with Coldwell Banker Click to Tweet: Listening to an amazing episode on Leaders in the Trenches featuring @david_marine  with your host @GeneHammett https://www.genehammett.com/431 #LeadingArebrand #Leadership #GHepisode431 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!