34 min listen
EP 41: Margo Kahnrose, Skai - 'Future-Proof Ads'
FromTOP CMO
ratings:
Length:
28 minutes
Released:
Sep 1, 2023
Format:
Podcast episode
Description
Ben speaks to Margo Kahnrose, CMO of Skai. We dive into the evolution of retail marketing, focusing on the rise of shoppable media and its impact on advertising strategies. Margo also discusses the challenges traditional publishers face due to the loss of third-party cookies and the shift towards walled gardens. Margo shares her insights on how this trend is blurring the lines between top-of-funnel advertising and bottom-funnel calls to action.
Released:
Sep 1, 2023
Format:
Podcast episode
Titles in the series (72)
EP 8: Cindy White, Mitek - 'The Power of Persona' by TOP CMO