Welcome back to Marketing People Love. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world. Today, I have part two of my conversation with Maggie Lee, Chief Marketing Officer of Fresh Clean Threads. Previously known as Fresh Clean Tees. Maggie is going to share the breakdown of that name change, which is a huge decision for a brand who has built so much equity behind the name that they already had. She's going to talk about what it's like to surf a wave of a growing category, premium essentials and athleisure wear, which Fresh Clean Threads fitting into both categories.  She's going to talk about the role that competitors play in the marketing journey and what advice she has for other marketers looking to create marketing people love. Plus, she turns the tables on me and asks questions about growing the brand versus performance and how they can coexist. Maggie is one of the sharpest minds in the direct to consumer game, so get out your notepad because you're going to want to take some notes.