Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair,  the co-founder of Laundry Sauce.  He is doing away with detergent, introducing to the world The Sauce.  They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.   And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts  and see this early success and something that took them two years  to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode,  you will literally walk away with nuggets that could change the course of your life.    That's a big statement.  But let's get into it. Let's get saucy. Ian, welcome to the show.