Welcome back to Marketing People Love. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world who are actively creating marketing people love. I have part 2 for you, of my conversation with Lauren Thomas. She's the senior communications manager at Intuit and leads social for TurboTax. Lauren's background and success is absolutely impressive because she's been in this game a long time. We're talking when MySpace was still a thing and people rented their movies from this place called Blockbuster. Lauren's about to share not only her viral social campaigns and her career, but more importantly, she's going to give us the formula; her three C'S for how her and her team thinks about creating these moments. She's going to take us through the top strengths and mindsets that she sees in people who are going to win in social when they're young, in their careers. She breaks down where she pulls her inspiration from because like hockey, marketing is all about skating to where the puck will be, not where it is today. So strap up your skates, baby. Let's go!