Ever wondered how social media can impact the perception of your brand? For this episode, Benton Crane sits down with Sarah Parker, Content Marketing Manager at Cision. Sarah shares the “do’s” and “don'ts” of social media marketing. She also tells us about her daily “from POOP to GOLD” moment and teaches us her 3 keys to success in social media marketing. Media monitoring2:00 The difference between earned media and paid media 3:10 The cultural implications of acquisitions 5:24 The story telling of a social media manager 7:45 How Sarah manages social9:41 How she battles daily Poop to Gold moment 12:30 The next big thing in social networks 14:10 3 keys to success with Social media 15:40 Why you should avoid news jacking18:30 How to network with social media You can find links to Sarah’s LinkedIN and other ways to get in contact with her below.If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Sarah Parker Here:https://twitter.com/SparkerWorkshttps://www.linkedin.com/in/sarahaparker?trk=author_mini-profile_title