On this week’s episode, Benton Crane sits down with the Deputy Brands Editor at Adweek, Diana Pearl. Diana and Benton talk about their favorite Superbowl ads, how direct-to-consumer companies are challenging the bigger brands, and how to build a brand people can get behind.00:58 Favorite Superbowl ads01:57 How Diana got into business journalism07:25 How influencers and direct-to-consumer brands are making it big10:44 Advice on building a lasting brand13:50 Poop to Gold: trying to land a steady job16:16 Brand-building for smaller start-ups22:28 Telling brand stories You can find links for all the places to get in touch with Diana below. If you’re interested in learning more about Harmon Brothers, visit harmonbrothers.comDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Diana Pearl here:https://www.adweek.com/contributor/diana-pearl/https://twitter.com/dianapearl_https://www.linkedin.com/in/dianapearl/