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    How to make a "sticky brand" - what you need to know from the book Made to Stick

    How to make a "sticky brand" - what you need to know from the book Made to Stick

    FromRaising Unicorns: A Harmon Brothers Podcast

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    How to make a "sticky brand" - what you need to know from the book Made to Stick

    FromRaising Unicorns: A Harmon Brothers Podcast

    ratings:
    Length:
    17 minutes
    Released:
    Nov 28, 2023
    Format:
    Podcast episode

    Description

    Listen as Shane and Zach talk about Made To Stick by Dan and Chip Heath. They talk through important points in the book such as the SUCCES acronym and why the Got Milk Campaign did really well.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
    Released:
    Nov 28, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    In the past 8 years, Harmon Brothers has helped raise 5 unicorns—yes, that's 5 companies with a BILLION dollar valuation, with at least 6 more right on the cusp. But it's not ALL about the money, it's also about the impact. This is the podcast designed to show you how to create a positive impact and super charge your businesses growth…or what we like to call “Raising Unicorns."