How Harmon Brothers Joined The Short Form Ads Game

Our Secret Sauce: Make Better Ads With Better Feedback: In today’s episode, our insanely talented Creative Directors open the curtains on how Harmon Brothers has narrowly missed some bad video ad decisions: We are obsessed with getting creative feedback the right way.Don’t forget to like, subscribe, and... by Raising Unicorns: A Harmon Brothers Podcast

36 min listen

Why You Want Your Ads To Make People Laugh by Raising Unicorns: A Harmon Brothers Podcast

26 min listen

Influencer Marketing: A brief comprehensive guide.: On this week's episode we talk with Daniel Spencer or otherwide known as DanBanBam, about influencer marketing strategies and a small guide on how much it would cost to make a small commercial. Don’t forget to like, subscribe, and share. Episodes... by Raising Unicorns: A Harmon Brothers Podcast

15 min listen

Tips-a-Galore! How To Get Great Product Shots: Learn from Shane and Jake as they talk about the best tips for getting good product shots. Tips we have learned during our many years of advertising Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see... by Raising Unicorns: A Harmon Brothers Podcast

16 min listen

Wendy's, luggage, new ad environment, oh, my!: We're Baaaaaack!!! Learn as Shae and Shane talk marketing headlines. Topics range from Wendy's thinking about dynamic pricing, Luxury luggage, and thinking about how we are entering into a new era of marketing. Don’t forget to like, subscribe, and... by Raising Unicorns: A Harmon Brothers Podcast

16 min listen

Don’t Follow Marketing Trends—Create Them: In today’s episode, if you copy what other successful companies do, you won’t stand out. Learn how to break through the noise with original content as we review the marketing book, Purple Cow.Don’t forget to like, subscribe, and share. Episodes... by Raising Unicorns: A Harmon Brothers Podcast

16 min listen

Your Business Is Not The Hero— Your Customer Is: In today’s episode, some of our favorite movies follow the Hero’s Journey. Star Wars, Harry Potter, Spider Man, Lord of the Rings—the Danny Devito version of Hercules. And your favorite video ads do too. Learn how to show your customers the happy... by Raising Unicorns: A Harmon Brothers Podcast

25 min listen

Best Marketing Hacks We Learned In 2022—And You Should Too: In today’s episode, we rank our top episodes of the year and brush up on the most valuable lessons we share with you. You can’t afford to miss out on some of these killer marketing practices.Don’t forget to like, subscribe, and share. Episodes... by Raising Unicorns: A Harmon Brothers Podcast

24 min listen

How to start Video advertising: a book review of "Video Marketing" by John Mowat: Shane and Kaitlin talk about the book "Video Marketing" by John Mowat. They talk about the 7 things you always have to ask when you are going into video marketing. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am... by Raising Unicorns: A Harmon Brothers Podcast

14 min listen

Find Out What Entertains Your Customers: In today’s episode, you’ll learn some easy tactics to create short form content for Tik Tok. If Scrub Daddy can do it, so can you. Plus, you’ll hear some cool updates about Dry Bar Unscripted, the sister comedy channel to Dry Bar Comedy.Don’t forget... by Raising Unicorns: A Harmon Brothers Podcast

31 min listen

Your Missing Marketing Ingredient Is Pumpkin Spice: In today’s episode, we get goofy. How do you replicate the Kansas Chief’s sales increase without dating Taylor Swift? You’re about to find out.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on... by Raising Unicorns: A Harmon Brothers Podcast

15 min listen

Light and Sound tips anyone can afford: Whether you are a startup, or a well established brand, we have some quick sound and lighting tips that could help your production on any budget level. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll... by Raising Unicorns: A Harmon Brothers Podcast

14 min listen

Innovation Is The Key To Success: This week you’ll hear from the OG Harmon Brother crew. Together they discuss the different business building innovations that were necessary for The Chosen, VidAngel, Drybar, and Angel Studios to become so overwhelmingly successful. You can find... by Raising Unicorns: A Harmon Brothers Podcast

47 min listen

Set Up Your Video Ad For Success Before You Launch: In today’s episode, Harmon Brothers has never relied purely on a video ad before a launch. Every big hit like Fiberfix, Kodiak Cakes, Purple, and Skull Shaver had the support of a strong offer, landing page, upsell, and more. Learn how you can build... by Raising Unicorns: A Harmon Brothers Podcast

27 min listen

You Might Feel Stupid: Say Your Idea Anyway: In today’s episode of Raising Unicorns, we break down How To Get Ideas by Jack Foster so you don’t have to read it. Find out the perfect number of people to brainstorm, why the boss shouldn’t always be there, and how to stop feeling stupid. Don’t... by Raising Unicorns: A Harmon Brothers Podcast

16 min listen

Let Fun Be Your Guide To Creating Ads: In today’s episode, our creative directors open up about how they create creative ad content, all the way down to receiving harsh feedback, watching Scorsese films, and finding the right creative environment that works for you. Don’t forget to like,... by Raising Unicorns: A Harmon Brothers Podcast

37 min listen

How to make a brand that lasts: Listen as Shane and Zach talk about Made To Stick by Dan and Chip Heath. They talk through important points in the book such as the SUCCES acronym and why the Got Milk Campaign did really well. Don’t forget to like, subscribe, and share. Episodes... by Raising Unicorns: A Harmon Brothers Podcast

17 min listen

Controversial Opinion: Give Your Customers Control Of Your Ads: This week Benton Crane continues last week’s conversation with the OG Harmon Brothers Crew and uncovers the business advantages of letting ad-viewers decide what they WANT to watch, and you’ll learn the secret to getting your money’s worth out of... by Raising Unicorns: A Harmon Brothers Podcast

16 min listen

Build Credibility With Your Customers: In today’s episode we go over the benefits of truth in comedy and truth in marketing. We recommend different strategies for gaining credibility and trust from your customers. You’ll hear from our creative directors that know better than anyone, Ryan... by Raising Unicorns: A Harmon Brothers Podcast

28 min listen

Make An Offer Too Good To Refuse: In today’s episode, we take a dip into the psychology of a good offer. Sometimes it’s more than what you sell—it’s how you sell it. Learn how to inspire your customers to buy right now with urgency, scarcity, status, transformation, and above all,... by Raising Unicorns: A Harmon Brothers Podcast

43 min listen

How We Handpick A Creative Team For Each Client: In today’s episode, we don’t randomly assign a creative team to our clients. We assess the different personality types, comedy style, working schedules, and more—hopefully to create a perfect match.Don’t forget to like, subscribe, and share. Episodes... by Raising Unicorns: A Harmon Brothers Podcast

24 min listen

New Year: New Hook Intros To Your Ads: In today’s episode, you’ll hear about our tried and tested approach to capturing your ad viewer’s attention in less than a second. To create killer hooks in your video ads, you don’t need a huge budget, but you might have to question your gut.Don’t... by Raising Unicorns: A Harmon Brothers Podcast

33 min listen

Pixar: We’re Not Mad At Your Marketing, We’re Just Disappointed: We’re back, baby, just in time to geek out on big headlines like Twitter’s revenue stream, new advertising space on baseballers big, buff, biceps—and no matter how much we love Pixar— the marketing mistake they made that might have cost them... by Raising Unicorns: A Harmon Brothers Podcast

14 min listen

Revolutionizing Ads With The Youtube Skip Ad Button: This week Benton Crane talks with his friends and partners, Daniel Harmon and Jeff Harmon. They dig deep into how Orabrush became an online sensation, the impact of Orabrush sponsoring the Green Brothers, and why Jeff originally gave Youtube the idea... by Raising Unicorns: A Harmon Brothers Podcast

18 min listen

Were This Year’s Super Bowl Commercials Worth Millions Of Dollars?: In today’s episode, find out why you remember some Super Bowl ads but forgot about the others. Our creative directors review their favorite ads, why they were so successful, and decide whether or not they were worth millions and millions of... by Raising Unicorns: A Harmon Brothers Podcast

20 min listen

Everything You Need To Know About Direct Response vs Branded Sales: In today’s episode, there is no “one size fits all” video ad. So here are some strategies to decide what stage your business is in, and where you should focus your marketing efforts on the spectrum of Direct sales to heavy branding.Don’t forget to... by Raising Unicorns: A Harmon Brothers Podcast

17 min listen

Walmart Update: What we learned from "Add to Heart": As promised, here is the update to Shane and Shae watching all of the "Add to Heart" Series that Walmart produced. Learn why we think it may have been a flop rather than a raging success! Don’t forget to like, subscribe, and share. Episodes will now... by Raising Unicorns: A Harmon Brothers Podcast

12 min listen

When To Focus On Your Ad Or Funnel: This week our Marketing Director, Brett Crocket and Chief Creative Officer, Shane Rickard get down to business. Together they talk about when you should put your blood sweat and tears behind your funnel or your ad—especially in this post-iOS 14 world.... by Raising Unicorns: A Harmon Brothers Podcast

20 min listen

The Secret To A Good Video Ad Is A Good Producer: In today’s episode, if you want to create an attention grabbing video ad without blowing your budget, you need a wickedly talented producer. Learn what it takes to create a successful ad in pre-production before the ad gets filmed.Don’t forget to... by Raising Unicorns: A Harmon Brothers Podcast

42 min listen

Who Matters More? Customers or Investors: This week you’ll hear from our CEO Benton Crane and Will Young, Founder of Sana Benefits. Together they talk about how to juggle your business, your investors and your customers as you start your path to becoming a unicorn. You can find links to... by Raising Unicorns: A Harmon Brothers Podcast

31 min listen

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How Harmon Brothers Joined The Short Form Ads Game

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