Have you ever heard of the #twizzard? In this episode, Benton Crane sits down with Nate Sandell, social media manager for the Mall of America. He tells us how he used the #twizzard to interact with customers and help them have an unforgettable shopping experience. He also shares how his company handles creativity while working with different departments1:10 what makes the Mall of America special5:39 How to transition from sports broadcasting to social media7:35 How to make a singular story out of many separate pieces 9:30 How the Mall of America uses twitter to make it snow inside on Black Friday12:54: How the Mall of America creates creativity17:20 How user generated stories impact the bottom line22:37 Nate Sandell’s from POOP to GOLD momentYou can find links to Nate’s LinkedIN profile and the Mall of America twitter handle below.If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Nate Sandell Here:https://www.linkedin.com/in/natesandellwww.twitter.com/mallofamerica