57 min listen
Why Cashing In on Social Is Easier Than You Think
Why Cashing In on Social Is Easier Than You Think
ratings:
Length:
42 minutes
Released:
Mar 24, 2023
Format:
Podcast episode
Description
If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you looking to cash in on social but you’re worried about how much time it could take? Well, tune in to today’s episode for something truly eye-opening! Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It’s not something we’ve covered a lot on Social Pros, so listen for some fascinating insights! Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you. Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce! Oh, and there’s a fair few mentions of Daniel’s scarf. A mind-blowing episode…in the best way possible! In This Episode: 0:00 - Introduction 3:39 – Let’s meet Lauren 6:18 – Benefits of brutal honesty 7:56 – Lauren’s 50,000ft view on social commerce 12:32 – Dialling up your social commerce 17:19 – Social commerce skeptics 21:18 – Analyzing data 23:26 – Unsung hero channels for social commerce 28:18 – Dealing with trust issues 31:45 – Regaining data power 37:49 – Lauren’s parting advice for social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Lauren on LinkedIn Follow Lauren on Twitter Follow Lauren on Instagram Lauren’s website Mongoose Media website Visit SocialPros.com for more insights from your favorite social media marketers.
Released:
Mar 24, 2023
Format:
Podcast episode
Titles in the series (100)
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