How brands think about online communities has to change. And who better to discuss this with than Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI. He joined Social Pros to discuss private social and online communities, and to tell us the one thing social media marketers and salespeople should be doing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details There’s just so much good stuff to unpack from this Social Pros episode that it’s hard to think of an opening sentence for these show notes! Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI, joins this episode for his second appearance. Chris shared a ton of excellent advice and insights on private social, online communities, data privacy laws and reading data analytics. Plus, he shared his thoughts on social teams’ responsibilities regarding psychological safety, the diminishing need for users to feel a personal connection and revealed what he believes to be the one most useful thing social media marketers can do right now. In This Episode: 3:43 – Introducing Chris Penn 8:40 – Do you have the recipe? 9:59 – Understanding data – where do people go wrong? 12:05 – Why to go into data with understanding 13:41 – Lessons to learn from available data 17:12 – The importance of listening 19:40 – Running a Slack channel and progression of private social 25:28 – Psychological safety 26:52 – Topical interest over personal connection 30:37 – How should social pros consider measurement? 35:27 – Centralized analytics team vs knowledge across the team 37:38 – Chris leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow/connect with Chris on LinkedIn Follow Chris on Twitter Chris’ personal website TrustInsights.ai Our previous episode with Chris Visit SocialPros.com for more insights from your favorite social media marketers.