Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Are you serious about maximizing the potential of your content?   Social pros spend hours making each piece of core content. But in doing so, it’s possible to neglect to see the potential value that comes from repurposing it.  On this episode of Social Pros, we speak to Amy Woods, founder and CEO of content repurposing flagbearers Content 10x.   Amy shares the story and purpose behind Content 10x, the key benefits of content repurposing and how she and her team help B2B clients find the true potential of their videos, podcasts and written content.  Plus, she explains her ‘content waterfall’ method, shares what she has learned from speaking to social pros on her podcast, B2B Content Strategist, and tells us about her opinions on how to best use AI.   In This Episode:  0:00 – Introduction  3:57 – What do Content 10x do?  7:26 – How content repurposing can benefit social teams  13:39 – What stands in the way of repurposing  16:19 – Why social teams could be sitting on a goldmine of great content  18:37 – Amy explains the ‘content waterfall’ approach  25:13 – Findings from Amy’s podcast, ‘B2B Content Strategist’  35:16 – Amy’s Final Two  37:48 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Amy on LinkedIn  Follow Amy/Content 10x on Twitter  Follow Amy on Instagram  Visit the Content 10x website  Amy’s previous appearances:  How to Repurpose Your Content on Social for Maximum Results (2019)  Why Writing is Still the Key to Social Media Success (2021)    Visit SocialPros.com for more insights from your favorite social media marketers.