I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising is working for their podcast!    In this podcast episode, we share:    Podsights’ background and what Podsights does for podcasters and advertisers  How Podsights helps podcasters know what advertising is and isn’t working  Why tracking podcast data is difficult and messy The benefits of the podcast industry in comparison to other online industries  How Podsights help small podcasters find advertising that aligns with their story  Memorable Quotes:    It’s a beautiful bubble and the bubble is expanding—more and more people are getting into podcasting.  You advertise based off of content, not off of targeting users.    About Sean Creeley  Sean Creeley is a founder at Podsights. In a past life, Sean founded Embedly, a Y Combinator company, whose product was used by Reddit, LinkedIn, Salesforce, Microsoft and hundreds of other sites. Medium acquired Embedly in 2016.   Connect with Sean: https://podsights.com/ https://research.podsights.com     Links Mentioned: Beyond the Podcast Virtual Summit https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=email&utm_campaign=btp19&utm_content=andreajones   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media