In this episode of the SECurity Awareness Series of the SEPodcast, Chris Hadnagy and Ryan MacDougall are joined by Brian Phillips who is responsible for information security at Macy’s. Listen as they discuss how to: build an information security organization, hire the right people, and get buy-in from executives.  March 15, 2021   00:09 – Intro  Social-Engineer.com  Phishing As A Service®  Vishing As A Service®  01:54 – Introduction to Brian Phillips  02:44 – Security in a retail environment and impacts from the pandemic  07:25 - How to build an information security organization from the ground up  10:14 – Changing an organization's mindset for better security  14:20 – The most desirable quality in a team member, and how to recognize it in an interview  18:21 – How to nurture an outsider into a security professional  22:48 - How to align corporate security initiatives with business goals  Never Split the Difference: Negotiating As If Your Life Depended On It  26:38 – The importance of buy-in from the C-level down, and how to get it.  38:13 – Key takeaways that corporations should start doing now  40:17 – Brian’s most respected colleagues  Dave Kennedy  Ed Skoudis  John Strand  Rob Fuller  Carlos Perez  42:14 – Brian's book recommendations  Never Split the Difference: Negotiating As If Your Life Depended On It  Thinking, Fast and Slow  Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You  How to Win Friends & Influence People  Robin Dreke's Books:  Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction  It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone  The Code of Trust: An American Counterintelligence Expert's Five Rules to Lead and Succeed  Joe Navarro’s Books:  Be Exceptional: Master the Five Traits That Set Extraordinary People Apart  The Dictionary of Body Language: A Field Guide to Human Behavior  What Every Body Is Saying: An Ex-FBI Agent's Guide to Speed-Reading People  (more)    Leaders Eat Last: Why Some Teams Pull Together and Others Don't    44:03 – Conclusion  Ryan on Twitter  Brian on Twitter  Chris on Twitter  Social-Engineer.org   Social-Engineer.com  The Innocent Lives Foundation  Clutch