Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.   In today’s episode, Chris and Abbie are joined by Dr. Paul J. Zak. Dr. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul’s two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. [Feb 5, 2024]   00:00 - Intro 00:17 - Dr. Abbie Maroño Intro 00:58 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                                04:16 - The Topic of the Day: Trust                                                           04:31 - Dr. Paul Zak Intro 06:37 - I Might Be a Martian                                                        08:38 - The Great Motivator                                                        11:21 - Win-Win                                                               13:07 - Thrill of the Chase                                                             14:14 - Being Practical                                                    16:01 - Reverse-Engineering                                                       16:56 - Persuadable Humans                                                      19:23 - Measuring Emotions                                                        21:33 - Part of a Team                                                    25:46 - Dogs and Cats Living Together                                                     29:33 - Trust But Verify                                                 32:37 - The Answer: Slow Down!                                                               34:39 - Free Won't                                                           36:16 - It's Still On You                                                   37:34 - I Think, Therefore I Do                                                    40:12 - What About Love?                                                            43:25 - Time is Happiness                                                             45:48 - Find Dr. Zak Online -          LinkedIn: in/paul-zak-91123510 -          Website: getimmersion.com                                       46:26 - Wrap Up                                                               -          Immersion – Dr. Paul J. Zak 48:17 - Next Month: Irrational Fears                                                        48:25 - Outro                                     -          www.social-engineer.com -          www.innocentlivesfoundation.org