Description: Explore the role of social media in modern recruitment on this episode of 30-minute THRIVE. Discover how leading companies harness LinkedIn, Twitter, and Instagram to attract top talent. Learn about effective job postings, employer branding, and hear from an experienced recruiter about current trends and best practices. Whether you're a hiring manager, recruiter, in HR, or job seeker, tune in to elevate your recruitment strategy and find the best talent for success.
Resources:
How Technology Can Help - The Recruiter's Role 
MRA Membership 
About MRA 
Let's Connect:
Guest Bio - Kathy Seidel 
Guest LinkedIn Profile - Kathy Seidel 
Host Bio - Sophie Boler 
Host LinkedIn Profile - Sophie Boler 
Transcript:
Transcripts are computer generated -- not 100% accurate word-for-word.
00:00:00:00 - 00:00:21:03
Unknown
Hello everybody and welcome to 30 minute Thrive, your go to podcast for anything and everything HR, powered by MRA, the Management Association looking to stay on top of the ever changing world of HR? MRA has got you covered. We'll be the first to tell you what's hot and what's not. I'm your host, Sophie Boler, and we are so glad you're here.
00:00:21:05 - 00:00:41:23
Unknown
Now it's time to thrive. Hello, everybody, and welcome to this episode of 30 Minute Thrive. And welcome back, Kathy. Thanks for having me. Kathy is our manager of recruiting services here at Emory. For those of you who haven't got Kathy yet. And today will be looking at the fascinating world of social media and how that AIDS as a recruitment tool.
00:00:42:00 - 00:01:09:12
Unknown
So we'll really be checking out all of the innovative ways that top companies are leveraging platforms like LinkedIn, Twitter, Instagram to find and attract the best talent out there. So, Kathy, let's start out with talking about how social media has really changed the way companies recruit talent nowadays. So what are your thoughts on this? Yeah, so, you know, I think like everything else in our lives, social media has really changed the way that we work and the way that we live.
00:01:09:14 - 00:01:38:24
Unknown
There's so many different ways that you can find people, find information, get their contact information, communicate with them. And, you know, that's the same thing on the company side for interested candidates. There's so many ways they can see things about you learn about different opportunities within your organization and then also get in touch with you. And so you've really got to be prepared for, you know, what different ways people can look at you or talk to you and make sure that you're kind of leveraging all the tools that you can.
00:01:39:03 - 00:02:03:03
Unknown
Great point. Kind of piggybacking off of that, what are some some of the benefits that social media has to really find and attract these this talent? Yeah. Yeah. So social media, you know, can be really useful for getting a lot of information out there, but you have to be careful how you do that. And you don't want to flood a feed every day with, you know, here's all the reasons to work for us.
00:02:03:03 - 00:02:29:06
Unknown
Here's all of our jobs that are posted, anything like that. You want to really make sure that you're focused and doing careful efforts, much like marketing. I really see recruitment marketing as its own special kind of subsection of recruitment. So how are you making sure that you're getting the word out there and saying all the right things? Again, a great benefit is the fact that you don't have to go out and find people cruising with the way algorithms are.
00:02:29:07 - 00:02:53:19
Unknown
You can put content out there and it can get in front of people who might not be connected to your brand and get them excited about it in a way that they haven't been before. But let's be real. No one knows how algorithms work for us. So there is definitely times where you're like shooting in the dark and just like, let's see if it works, but it's working with, you know, yo