Diving into the world of social media to build your personal brand is definitely a rollercoaster ride on the track of a love-hate relationship. On one hand, there's the thrill of connecting with people worldwide and molding your online presence. On the other, it's a juggling act to keep things real and human in a carefully crafted digital world. In this episode, we take a deep dive into all things Instagram, with amazing guest Chelsea Peitz. Chelsea is a coach, author, speaker, real estate veteran, and marketing pro, who teaches people how to build an irresistible personal brand on social media with easy-to-follow action steps and best practices.    In our conversation, we dive into why you need to stick around, especially if you are questioning whether or not you should even be on social media. Chelsea demystifies the mysterious ever-changing Instagram algorithm and also talks about the neuroscience behind social media and your interactions with notifications. We delve into the importance of community engagement, and her advice for entrepreneurial brand development, and on top of that, Chelsea goes in-depth into optimizing your Instagram profile and bio. Stick around for some incredibly insightful tips for getting over the video ick and creating engaging short-form video content. For all this and so much more, start listening now!