In this episode of Decoding Real Estate, we welcome real estate’s go-to guide for social media marketing, Chelsea Peitz. As a consultant and coach, Chelsea specializes in camera-first branding and social media strategies. She frequently speaks to real estate agents, teams and companies on topics ranging from disruptive innovation, social media trends and video-friendly platforms such Facebook, Instagram and Snapchat.Join hosts Reggie Nicolay and Genie Willett as they chat with Chelsea about her unique journey from REALTOR® to social media maven, combining her background in clinical psychology and passion for neuroscience to create a powerful marketing approach.You’ll hear all about Chelsea's "Three Cs" strategy for creating videos that connect: Confidence, Conversions, and Captivate. These “Cs” focus on building camera confidence, creating content that leads to conversions and captivating new audiences. Get tips on how to boost your on-camera presence by practicing regularly, embracing authenticity and finding joy in connecting with others online.After listening, you’ll boost your camera confidence with the one-to-one video technique, which involves sending personalized video messages to potential clients. You’ll also understand how direct messaging can benefit your social media algorithms and create an omnipresent feeling without constant content creation. Don't miss this episode of Decoding Real Estate with guest Chelsea Peitz!Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.