For many agents, social media and digital marketing as a whole are tough concepts to grasp, and they tend to have more questions than knowledge:How do I get started?Where do I get started?How much should I spend?One listen to Travis Thom, and you’ll have the answers. He’s the founder of Elevated REM, a full-service, digital marketing agency that specializes in helping real estate agents find their voice in the social/digital world. In our latest episode, Travis gives tips and shares strategic insight on how to break into social media marketing, what platforms to adopt early (hint: the clock is Tik-ing), and breaks down digital terms such as pixels, code, cookies, funnels, retargeting, discovery cycles and storytelling. It’s everything you need to know to start or fine-tune your real estate digital marketing plan.Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.