As most of us know, in this business we need to be great at many different things, or have people on our team that have different skills. Marketing is one necessary aspect of real estate investing. Whether you are buying or selling, you need effective ways to get in front of people. That’s what Lael will get into with us today. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review! Best Ever Tweet: “The more I know, the more I can serve my clients” - Lael Sturm Lael Sturm Real Estate Background: Founded LPSS Digital Marketing to deliver effective growth strategies and tactics to real estate professionals and other profitable businesses Has been in online marketing for 25 years, worked with small and large companies including MTV, Nokia, Microsoft, and CNET/CBS Interactive Based in San Francisco, CA Say hi to him at   Best Ever Book: The Big Leap Get more real estate investing tips every week by subscribing to our newsletter at   Evicting a tenant can be painful, costing as much as $10,000 in court costs and legal fees, and take as long as four weeks to complete. TransUnion SmartMove’s online tenant screening solution can help you quickly understand if you’re getting a reliable tenant, which can help you avoid potential problems such as non-payment and evictions.  For a limited time, listeners of this podcast are invited to try SmartMove tenant screening for 25% off. Go to and enter code FAIRLESS for 25% off your next screening.