In this episode, Jo & Vicky are joined by Tarendeep Kaur, a highly experienced content creator and social media management consultant. She works with small female-led businesses that are struggling to be visible online. Providing them with a service that is tailored to their needs and is designed to take them from small beginnings to having a huge online presence. 
Tarendeep shares her journey, including how she tackled imposter syndrome and overwhelm. As well as sharing some fantastic social media strategies you can start using immediately to promote your business, regardless of what stage you are at.
KEY TAKEAWAYS

If you don´t grow, your business won´t grow.
Learn how to run your business sustainably. Burnout is not a badge of honour.
Social media is used as a search engine to see if the business is real. If you are not on at least one platform and show your face people will not trust you.
Social media is like a playful puppy that always wants attention. Post regularly to look like a real business but don´t let it take over.
Don´t post just for the sake of posting. Figure out what your audience likes or needs and post that.
Your social media manager is a member of your team. Train them and if you don´t like something speak up. Be available for them.
You need to be the one that replies to comments etc.
Social media is free, but to use it well you do have to invest time and maybe hire a consultant.
What works changes, you need to keep up and evolve.
Having an engaged audience is more important than having lots of followers.
Repurpose your content. Tarendeep explains exactly how in the episode. 
Pay attention to the conversations you have with your clients. They contain great ideas for more content.

BEST MOMENTS
‘We can start working small and we can go big. ´
‘The engagement bit is so crucial….People connect with people, not with the logos.’
‘I don't have a big following, but I have a very engaged audience.’
 
EPISODE RESOURCES
https://www.instagram.com/tk_virtuala/
https://www.linkedin.com/in/tarandeep-kaur-9472211a0/
SOCIALS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
PODCAST DESCRIPTION
The ultimate hub for dog business enthusiasts! 
Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.