In this episode, Jo & Vicky sit down to talk with Lauren from Dog Mum Mindset. They dig into her journey from using her animal behaviour degree to run puppy classes into working nationally, doing a bit of TV and event work then taking her business online.
Lauren explains how she set up her business, then used networking to get known in the industry and built the foundation for being able to offer her services 100% online. A decision she made so she could reach and help more clients and so that she could regain and enjoy more time with her family.
KEY TAKEAWAYS

You can work the hours that you want. Lauren explains how.
Invest in yourself. Seek external help to fill in your skill and knowledge gaps. Lauren recommends using a business coach.
There are several ways to offer dog training services online. Lauren shares the formats that are working best for her.
Going online and running a membership programme enables you to reach more people.
What people want from online dog training is still evolving, so you need to be adaptable.
Adding new content and courses will keep owners using you.
Cut what people don´t want, for example, Lauren´s customers are not bothered about social media but do like her podcast.
If something is stressing you out, stop doing it. Be strict about it and maintain your boundaries.
Working with other animal service providers is a highly effective way to get known and hired via word of mouth. In the dog industry, networking is a powerful tool.

 
BEST MOMENTS
‘I went online and just stayed online. ´
‘I stopped working evenings and weekends.’
‘I know that online dog training businesses are turning over a good 50k+.’
  
EPISODE RESOURCES
https://dogmummindset.com/
https://dogmummindset.com/podcast
https://www.linkedin.com/in/lauren-hewitt-watts-18a60759/
 
SOCIALS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
 
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
 
PODCAST DESCRIPTION
The ultimate hub for dog business enthusiasts!
Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagg