Today, Jo & Vicky are joined by Jo-Rosie Hoffenden, co-founder of SOCs, sometimes TV presenter, animal behaviourist, International speaker, mondioring competitor, author, dog owner and single mum. Their sometimes-controversial discussion sheds a huge amount of light on the state of the dog training industry.
They talk about a wide range of subjects. Including the pros can cons of using the balanced and positive approaches and challenging the traditional ways of doing things. As well as talking through the common problems dog trainers face and some of the solutions.
KEY TAKEAWAYS

The whole industry needs a shake-up. There is a tendency to follow the herd and not challenge the way things are done.
Focus on being good at what your clients want.
Nine out of ten of the cases you deal with are simple to solve, don´t overcomplicate things. It´s not good for you or the client.
There is nothing wrong with niching down. It works out well for everyone involved.
Make an effort to stay positive on social media.
Stop thinking about what your competitor is doing and focus on what the client wants.
Letting a dog be a dog, then suddenly expecting it to behave like an angel is ridiculous, yet that is what many people expect. You have to be clear and manage their expectations.
Follow what you are passionate about.
Surround yourself with people who are positive and have a can do attitude. People who will shake things off and ask how can we solve this or make things better.
Always be honest with your clients.
Spend your day on the things you like and seek out clients who need that type of service.

 
 
BEST MOMENTS
‘What you surround yourself with is what you´ll ultimately become. ´
‘It´s only dog training we are not learning to be brain scientists.’
‘Package it up properly so that person is buying the result.’
‘It´s dated and boring and the clients don´t want it.’
SOCIALS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.