In this episode, Jo & Vicky talk about how putting yourself in your client´s shoes and really understanding them benefits you and your business. In particular, when you are trying to attract new clients. 
The also explain why becoming a generalist and offering too many different services is so bad for you, your business, and your clients. Then explain how to focus on the services you like to offer, the things you are good at and love. Services that enable you to enjoy your work and earn a good living without having to spend every waking hour working. As well as talking about website design, ads and alternative ways of sharing what you have to offer online.
KEY TAKEAWAYS

Put yourself in your client´s shoes.
When you design your website, check that someone who knows nothing about training can find what they need.
You do need to work consistently on attracting new clients, it is not realistic to expect existing clients to take every course you offer.
Be clear about what it is you want to offer, then focus, and offer exactly that. 
Trying to offer something for everyone stretches you too thin.
Offering customers too many options, just confuses them, which makes it hard for them to decide and actually buy.
Don´t worry about someone spending money elsewhere for training you don´t want to offer.
How you view your business and how potential clients view it has to align.
Stop spending a lot of time and money on things your customers don´t need or care about.

BEST MOMENTS
‘I thought it was crystal clear but looking back it wasn´t crystal clear at all. ´
‘The important thing in your business you need to look at is – What do I want to be known for?’
‘A Jack of all trades is a master of none.’
 
SOCIALS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
 
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
PODCAST DESCRIPTION
The ultimate hub for dog business enthusiasts! 
Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.