In this episode, Jo and Vicky look at the sales versus booking processes debate and discuss how to attract the right type of client and sign them up. Jo and Vicky explain how to demonstrate that you are the solution to their problem or need.
They also cover, not appearing desperate or opinionated, using the right language, active listening, and the best way to take payment.
KEY TAKEAWAYS

If you think you are charging too much that will come over in the way you respond. Understand your value and don´t be ashamed to charge what you are worth.
Focus on demonstrating how you can benefit the person enquiring.
Provide the information in a way that is fast and easy to digest.
If they raise a specific problem, ensure that they understand you have the solution.
Make a human connection. Listen carefully and have genuinely two-way conversations.
Having a website is not enough. Make it easy for people to speak to you.
Make paying easy and be ready to take payment over the phone.
Use payment platforms people know and trust.

 
BEST MOMENTS
‘I wasn´t desperate for custom, but I appeared desperate. ´
‘In 20 years of doing this… less than a handful have asked about accreditations.’
‘Start looking at it from a client´s point of view.’
 
SOCIALS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
 
ABOUT THE HOSTS
 
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
 
 
PODCAST DESCRIPTION
The ultimate hub for dog business enthusiasts!
Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.