In this episode, Jo & Vicky share the results of the poll they recently did on Facebook to find out why people became dog professionals. This question generated some interesting results and revealed a common issue that stops many people from earning enough from their business.
They explain what this issue is and how to avoid falling into the same trap. As well as sharing how to make sure that you don´t undervalue what you are offering and can attract clients that are a good fit for you and the services you provide.
KEY TAKEAWAYS

Love for dogs is why a lot of people decide to start a dog professional business.
Because people love dogs so much, they naturally want to over-deliver.
Overdelivering is not a bad thing. But it is all too easy to end up giving so much that you can´t make a decent living.
Earning enough money opens up the opportunity to do more in other ways. To do so in a way where you remain in control, e.g. help charities.
Think about what it is specifically that you love about dogs and offer services that fit in with that passion. Everyone wins when you do that.
Packages help to keep clients coming back regularly.
If you are burnt out re-evaluating things and bringing back some balance will enable you to fall in love with your dog business again.

BEST MOMENTS
‘You can have a successful business and deliver an amazing service.’
‘Pull together some packages that allow the client, the human to see the value in going regularly.’
‘I'm doing it for the love of dogs, but I'm now doing it in a way that actually better suits me.’
 
SOCIALS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
PODCAST DESCRIPTION
The ultimate hub for dog business enthusiasts! 
Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.