It’s a holiday weekend, so I’ll keep the reading short for you.Every so often, I try to convene my close friends who are working in the trenches doing the guerilla and grass roots marketing helping our industry grow. Two-such folks are Tor “Solar Fred” Valenza, and Lauren “Windy Glick” Glickman, and I’ve truly come to admire and respect them both. I ask them a ton of questions in this conversation all about how they help their clients navigate the world of new media, social, podcasts, etc, and get more than a handful of tactical and immediately useful answers. As you head into 2023, I suggest you play this episode more-than-once, and take notes. It’ll come in handy.Here are a few of the main themes we discussed:The importance of having a personal brand in your digital marketing - 3:21How do you build a Twitter following on social?  >(including who on your team should have (and use) Twitter,  - 5:39How Lauren uses Twitter as a thought leader to connect with interesting people - 11:39How important is a content calendar for your digital media campaigns? - 15:47When to post on LinkedIn and when not to - 21:30The importance of having a clear vision for what you want to be saying - 25:11How to find people with a platform, not build your own platform - 29:27Insider tips for getting and leveraging interviews on podcasts - 30:31This episode really is chock-full of great advice directly from the front lines, battle tested and ready for you to deploy.If you want to connect with Lauren or Tor (or Nico, as well!), you’ll find links to their contact info (linked, twitter, etc) in the show notes over on the blog.SunCast is presented by Sungrow, the world’s most bankable inverter brand.You can learn more about all the sponsors who help make this show free for you, here: www.mysuncast.com/sponsorsRemember you can always find the resources and learn more about today’s guest, recommendations, book links, and more than 500 other founder stories and startup advice at www.mysuncast.com.You can connect with me, Nico Johnson, on Twitter, LinkedIn or email.