Pat Flynn, CEO of Flynndustries, the host of Smart Passive Income and author of Superfans, joins the Social Pros Podcast to discuss how you can transform your followers, subscribers and customers into superfans. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud  SocialMedia.org   Master the Pyramid of Fandom Building a loyal follower base is no easy feat. It takes time, dedication and strategy to create and retain fans that will follow you no matter what. However, you’ll never build a loyal fan base without mastering the “pyramid of fandom.”  Pat Flynn, CEO of Flynndustries and the host of Smart Passive Income, claims that fans aren’t created the moment people find you. They’re created by the moments you create for them over time. If you want to move fans from casual audience members to superfans who put your brand on blast every chance they get, you’ve got to put the work in. Your superfans are your biggest supporters. They’ll promote your brand far and wide, tell their friends about you and engage with you in many different ways. Your superfans are out there, you just need to connect with them and provide them with magical moments that keep them coming back for more.   In This Episode: 06:19 – What the pyramid of fandom is and how to nurture fans to become superfans 12:23 – The progression of going from zero to superfan and tips to accelerate fans up the pyramid 24:31– How to get customers more involved and engaged 30:58 – Why you should focus on one social channel to connect with your superfans instead of trying to master all of them at once 33:22– The dark side of building fans and common pitfalls to avoid 39:46 – The importance of multimedia when it comes to building a following of superfans   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about Emma’s email marketing platform Find out more about Smart Passive Income and tune into the podcast Learn more about Pat Flynn’s new tech gadget, Switchpod, the minimal, versatile, handheld tripod Read Pat Flynn’s new book, Superfans and claim your super bonuses!   Visit SocialPros.com for more insights from your favorite social media marketers.