Welcome to Marketing People Love. I am your host, Jacques Spitzer. If you're passionate about storytelling, brand marketing and knowing what it takes to create marketing people love, then this podcast will be a place for you to get inspired by some of the top experts in the world. Today I have Jason Panzer, President at Hexclad Cookware. Hexclad exploded in the last two years partnering with perhaps the most famous chef today, Gordon Ramsay. Jason is going to take us through the marketing journey from live demos at Costco and county fairs and what it taught them about leveraging that story on the Internet to get their message out to the world. Some people say if you have a good enough product, then you don't have to actually do any marketing. And Jason is going to give us his thoughts on that old adage. We're going to explore how they made decisions around their product roadmap based on their brand and how they've approached their marketing through the lens of MER. Which, for those of you that don't know what that means, it's marketing efficiency ratio, which has allowed them to continue to grow. In a post pandemic post iOS update world, the man is truly cooking up something special.