Welcome to Marketing People Love!  I’m your host Jacques Spitzer. If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love –then this podcast will be a place for you to get inspired by some of the top experts in the world. Today I have a good friend Josh Friedman, Chief Marketing Officer of Dr. Squatch – Mr. Forbes 30 under 30 himself. We have worked together to take Dr. Squatch from “millions” to “tens of millions” and then to hundreds of millions… and we have so much more in store. He is going to break down how he went about assembling his world class marketing team and the role defining values played in it collaborations with Star Wars, Halo and Batman,and the decision and results of their superbowl spot – is a super bowl ad worth it? He'll go over what mistake he sees smaller brands making that kills them. Getting Josh on the podcast is a rare treat, almost as rare as seeing a sasquatch in the wild, so lets step into this mystical moment. Josh, welcome to Marketing People Love!