If your marketing strategy is all about you, you, you - your accolades, your tricks, your success - Matt and Garrett are here to tell you, you need to make some major changes. It’s not about you, it’s about the client and how you can make their world better. On today’s episode, our hosts discuss the pre-listing packet, and how you can use this promotional tool to showcase what you can do for your clients, how you will help guide them to their hopes and dreams, and demonstrate your value by outlining everything involved with your process. They talk about the marketing trap that so many agents fall into - focusing on their own biography, rather than on the amazing experience they provide. Matt and Garrett share tips on how to make the most of your pre-listing and buyers’ packets, including the use of flow charts and pictures, explaining current issues in the marketplace and how you will protect clients from them, and emphasizing why your service is important, rather than just something you do. They discuss other marketing strategies, like postcards and social media posts, and reminisce about car brochures as an example of how to show people what a product can do for them. Garrett points out that simply having a pre-listing packet is enough to set you apart, but today’s episode will help you take it to a whole new level by shifting the focus away from you, and onto what you can do for the client.  Share your pre-listing packet ideas and get in on the conversation by joining the Ninja Selling Podcast group on Facebook at www.facebook.com/groups/theninjasellingpodcast. You can also check out www.ninjaselling.com/events for information on events and open installations. And a reminder that you can now leave a voicemail with your direct feedback at 208 MY-NINJA.   Episode Highlights: Marketing - focus on how you can make someone’s life better versus gimmicks like free appetizers Information to include in your pre-listing packets and buyer packets Flow charts that illustrate the entire process and everything you are doing behind the scenes Updating pre-listing packets to reflect current market trends Dan Smith’s FAQ Sheet for buyers’ agents Challenges of being a buyer in today’s marketplace Demonstration of your value in pre-listing packet Showing clients how you can put them in the best position to buy the home they fall in love with Helping people understand why they want a certain service or product, and what it will do for them Keep the focus on the process, rather than on you as a realtor Is your buyer’s packet a biography of your success, or about how you’ll guide clients to their hopes and dreams? Garrett is blown away by how many agents still do not use a pre-listing packet Car brochures as an example of how a product will make your life better Using pictures and visual imagery to show what clients can achieve by working with you Invitation to share examples of how you make the most of your pre-listing packet on the Facebook group   Quotes: “If you were to hire someone to do some marketing for you, you need to look at that as like, How is it that someone is going to walk away from this moment that we’ve been able to interact with them with something that’s going to improve their world?” “If you can create an element of information that they’re going to want to sit down with a spouse, maybe with a friend, and maybe even come back to you and be like, Tell me more about that. I want to know more about that because I think that that could make my life better. I think that’s very powerful.” “If I look at the average person’s pre-listing packet, it is not focused necessarily on the client very much. It’s not focused on making their world better. It’s all these tools and tricks and stuff that I have to offer. And unless I can connect to how I can make their world better...it’s lost. It’s just stuff. It’s just things.” “I think every market that we go through, we learn more about, what are the different levels of services and experi