37 min listen
EP 8: Cindy White, Mitek - 'The Power of Persona'
FromTOP CMO
ratings:
Length:
34 minutes
Released:
Sep 6, 2022
Format:
Podcast episode
Description
In this episode Ben speaks to Cindy White, CMO at Mitek a global leader in digital identity solutions.
A veteran at FICO and Microsoft, Cindy & Ben discuss knowing your customer, whether customer personas are just another tried and true component of the marketing playbook and we all get to meet Pete.
For more TOP CMO episodes, don’t forget to subscribe.
Website : https://www.benkaplan.com/
LinkedIn : https://www.linkedin.com/in/kaplanben
Twitter : http://twitter.com/benjaminkaplan
Instagram : http://instagram.com/benjaminkaplan
#topcmo #marketing #business
A veteran at FICO and Microsoft, Cindy & Ben discuss knowing your customer, whether customer personas are just another tried and true component of the marketing playbook and we all get to meet Pete.
For more TOP CMO episodes, don’t forget to subscribe.
Website : https://www.benkaplan.com/
LinkedIn : https://www.linkedin.com/in/kaplanben
Twitter : http://twitter.com/benjaminkaplan
Instagram : http://instagram.com/benjaminkaplan
#topcmo #marketing #business
Released:
Sep 6, 2022
Format:
Podcast episode
Titles in the series (70)
EP 12: Amy Tunick, National CineMedia - 'Unleashing Consumer Experience' by TOP CMO