34 min listen
EP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'
FromTOP CMO
ratings:
Length:
57 minutes
Released:
Jan 12, 2023
Format:
Podcast episode
Description
In this episode of Top CMO, host Ben Kaplan sits down with former CMO of Nike, Greg Hoffman, to discuss his new book "Emotion by Design" and how it relates to creating an emotional connection with your audience, utilizing empathy, and creating authentic and memorable moments and movements with your brand. This is a must-listen episode for marketers looking to elevate their brand and learn from a seasoned industry leader and a fresh perspective on emotional branding.
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Don't forget to check out our socials:
https://www.tiktok.com/@topcmo
https://twitter.com/TOP_CMO_podcast
https://www.instagram.com/topcmo/
Released:
Jan 12, 2023
Format:
Podcast episode
Titles in the series (72)
EP 8: Cindy White, Mitek - 'The Power of Persona' by TOP CMO