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EP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'

EP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'

FromTOP CMO


EP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'

FromTOP CMO

ratings:
Length:
57 minutes
Released:
Jan 12, 2023
Format:
Podcast episode

Description

In this episode of Top CMO, host Ben Kaplan sits down with former CMO of Nike, Greg Hoffman, to discuss his new book "Emotion by Design" and how it relates to creating an emotional connection with your audience, utilizing empathy, and creating authentic and memorable moments and movements with your brand. This is a must-listen episode for marketers looking to elevate their brand and learn from a seasoned industry leader and a fresh perspective on emotional branding.
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Released:
Jan 12, 2023
Format:
Podcast episode

Titles in the series (72)

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.