29 min listen
ABX: How account-based approaches differ for SaaS and Enterprise tech, with Paul Sweeney & James Mollard
ABX: How account-based approaches differ for SaaS and Enterprise tech, with Paul Sweeney & James Mollard
ratings:
Length:
37 minutes
Released:
Apr 26, 2023
Format:
Podcast episode
Description
As companies continue to adopt ABM as a key component of their growth strategy, it's important to understand how to tailor your approach to the specific needs and nuances of your target market. In this episode, our host Paul Sweeney sits down with James Mollard, an expert in account-based marketing, to discuss the unique challenges and opportunities of ABM in the SaaS and Enterprise tech space.
Released:
Apr 26, 2023
Format:
Podcast episode
Titles in the series (25)
Building a revenue-driven marketing plan | Neomi Avron by Let's Talk Revenue Marketing