How you can go from data-driven to data-informed, with Eve Chen and Tim Cakir

The Fundamental Shift From the Art to the Science of Sales with Todd Abbott: We never really had the data to know what was going on in the sales process. We just relied on the judgment of reps. Sales was a mysterious art. Now, we have tech for every stage of the process. With the right data infrastructure, we get the insights that enable us to convert sales from art… to science. We can now capture all that information to help you understand where and why you win, both tactically and holistically, across the sales process. This fundamental shift from the art of sales to the science of sales is changing revenue operations, sales, and leadership. Do you know why your best-performing reps are your best-performing reps? If not, tune into this episode and guest: Todd Abbott, EVP of Corporate Development at Mediafly, who shares how new sales technology enables true cross-functional alignment across sales, marketing, services, management, and backend systems. Todd covers the mystery behin by The B2B Revenue Executive Experience

36 min listen

Alight Analytics' Michelle Jacobs on Data-Driven Marketing and Respecting Customer Privacy (pt. 1): This is Part 1 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics. On this episode, Michelle and Cindi discuss how data can turn marketing from a regretful expense to a worthwhile investment, the benefits of learning to ask the right questions of your data, and how to determine a customer's wants and needs without invading their privacy. Plus, they talk about how to flip the 80 percent of the time we spend preparing data with the 20 percent of the time we spend analyzing it, share tips for adapting to the rapid pace of change in technology, and much more. Key Discussion Points: Avoid the Data Death March. Like single-use plastics, individually prepping massive amounts of data using yesterday's methods (like Excel and PowerPoint) for each and every meeting, presentation, and report is wasteful. The right technology can fr by The Data Chief

26 min listen

Ep 37 | Key B2B Demand Generation and Data Quality Trends with Brian Hession, VP of Data Quality and Innovation at TechTarget by Sunny Side Up Podcast

13 min listen

Episode 076 - Neil Sweeney on Consumer Data Deception by OOH Insider

42 min listen

Ep 208: Fail-Proof Your Brand Using Out of Platforms Attribution Tracking With Kyle Hunt of Family Gift Co. by Secrets To Scaling Your Ecommerce Brand

24 min listen

Alight Analytics' Michelle Jacobs on Data-Driven Marketing and Respecting Customer Privacy (pt. 2): This is Part 2 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics. In Part 1, Michelle shared tips for keeping up with the rapid pace of change in the industry and explained in what ways data can transform marketing departments for the better. In this episode, Michelle and Cindi discuss how to bring more women into analytics, why messy data tends to be directionally accurate, and what Michelle predicts for the future of analytics.” Key Discussion Points: Avoid the Data Death March. Like single-use plastics, individually prepping massive amounts of data using yesterday's methods (like Excel and PowerPoint) for each and every meeting, presentation, and report is wasteful. The right technology can free up time and resources by centralizing this data and allowing it to be multi-purposed on-demand across all departments. Form by The Data Chief

29 min listen

Your Company Has Issues. It’s Time to Talk About Them. w/ Tim Cakir: Your organization is taking off. Everyone is so excited about growth that it seems like every day is a ticker tape parade celebrating the fall of the Berlin Wall. Meanwhile, the new systems for scaling are actually slowing you down. But no one wants to listen to you complain, right? Wouldn’t it be nice to work somewhere where everyone could voice their concerns? My guest today, Tim Cakir, CEO and Founder of Squad One, says th ere is no reason that shouldn’t be the case at every company — and he’s doing something about it, offering growth management software and a framework that makes talking about problems easy. In this episode, we discuss: Why most companies shy away from talking about challenges Why it’s more important than ever for everyone to bring up challenges The benefits of the GCO (Goals, Challenges & Opportunities) framework to address the problem Now that you know how to bring up challenges at work by The B2B Revenue Executive Experience

24 min listen

Importance of a Data Strategy – Scott Taylor is The Data Whisperer by The Procurement Software Podcast

33 min listen

How To Make Million Dollar Decisions by Building Billions with Natalie Dawson

9 min listen

Going Beyond the DTC Checklist With Tim Zawislack: Tim Zawislack is the Chief Operating Officer at Dey’s End Consulting, LLC, a full-service certified Shopify Plus Partner focused on eCommerce and marketing challenges. It offers an analytics suite that provides a one-stop-shop for all of your... by The Digital Deep Dive With Aaron Conant

26 min listen

Ep 599: Data Sophistication: Ben Porr, Chief Customer Officer at Harver, talks to Matt Alder by Recruiting Future with Matt Alder

22 min listen

Trailer: Data…It's the foundation for modern enterprises to make decisions, move strategies forward, and build relationships with their customers. And in a digital-first world, creating great customer experiences requires good data. But what exactly is good data? How are the most successful companies in the world turning data into a competitive asset? And how are they creating digital-first customer experiences that stick? On this podcast, you’ll peer into the minds of influential marketers and digital innovators to learn the tricks of the trade. You’ll learn their strategies and tactics for getting good data and delivering better marketing. by Good Data, Better Marketing

1 min listen

High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners by Selling the Cloud

34 min listen

Unlocking First-Party Data Challenges: In 2024, as the world only becomes more digitized, effective data management is the key to success in marketing. https://www.linkedin.com/in/philrist/, EVP of Strategy at https://prosperinsights.com/, chats with host Matthew Tilley to break down some... by Business To Human

28 min listen

116) #ExponentialInsights: Marketing Automation: Data-Driven or Death by Data?: As marketers, all want to be more data-driven, right? Well, it’s just as important to avoid “death by data.” We don’t just need more data — we need better data we can use. Today’s guest is here to help you do just that. Kristin Harrison (https://www.... by Banking on Digital Growth

38 min listen

Leveraging Innovation & Excellence to Build a Legacy-Worthy Brand with Chris Stegner: Chris Stegner is the CEO of Very Big Things; a technology Innovation & Excellence company. They help companies become their greatest self by digitally elevating their brand, experiences, and opportunities. Top 3 Value Bombs 1. When you build an... by Entrepreneurs on Fire

22 min listen

109: Humans, Analytics and Big Data with Marc Vollenweider: Optimizing and Implementing Analytics by Everyday MBA

27 min listen

B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata) by The Stack

40 min listen

Ep 217: Be Data-Informed, Not Data-Driven with Danny McGaw, Founder of UTM.io and Mcgaw.io by Secrets To Scaling Your Ecommerce Brand

29 min listen

Pilot Flying J’s Ameet Shetty on Cloud Data Infrastructure, Governance, Analytics Talent: Ameet Shetty, Chief Data and Analytics Officer for Pilot Flying J, discusses the evolving role of the CDO, leveraging data for customer experience analytics, and how best to organize data and analytics talent by The Data Chief

31 min listen

SaaStr 179: What It Means To Be An ARR First SaaS Company, The Most Commonly Misunderstood SaaS Metrics & Why Renewals Does Not Mean Happy Customers with Dave Kellogg, CEO @ Host Analytics: Dave Kellogg is the CEO @ Host Analytics, the leader in cloud-based enterprise performance management (EPM). Previously, Dave was SVP/GM of Service Cloud at Salesforce and CEO at unstructured big data provider MarkLogic. Before that, Dave was CMO at... by The Official SaaStr Podcast: SaaS | Founders | Investors

30 min listen

Implementing marketing attribution at your organization | Eve Chen and Nic Zangre: <p>Join host Eve Chen as she sits down with Nic Zangre, VP, Customer Success & Revenue Operations at CaliberMind, to unravel the secrets of marketing attribution and its profound impact on revenue marketers. Discover how platforms can bridge the ga... by Let's Talk Revenue Marketing

57 min listen

Edan Krolewicz - Data for customer acquisition - The light and the dark side of the global data industry - S3 Ep12 by Champagne Strategy

54 min listen

Unleashing Sales Growth Through Science - Gabe Larsen, InsideSales.com by Sales Influence Podcast

32 min listen

#671 S2 Episode 540 - FORECASTING ALGORITHMS: Reach Higher Heights with Accuracy by Sales Transformation

5 min listen

How Data Speaks uses impact-based attribution to measure and improve advertising ROI by The Marketing Intelligence Show

36 min listen

Data-driven decision making examples: How to leverage customer insights to drive growth by Predictable B2B Success

46 min listen

Vanity metrics: How to create context for relevant business growth metrics by Predictable B2B Success

52 min listen

Ep 44 | Driving Impactful B2B Marketing Strategies with Tom Treanor, Global Head of Marketing, Arm Treasure Data by Sunny Side Up Podcast

13 min listen

Ep 532: Data Driven Talent Acquisition: Grant Telfer, Business Development Director at Textkernel, talks to Matt Alder by Recruiting Future with Matt Alder

32 min listen

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How you can go from data-driven to data-informed, with Eve Chen and Tim Cakir

How you can go from data-driven to data-informed, with Eve Chen and Tim Cakir

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