Demanding skills for marketers of today and tomorrow, with Eve Chen & Jacqui Olver

FromLet's Talk Revenue Marketing

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Demanding skills for marketers of today and tomorrow, with Eve Chen & Jacqui Olver

FromLet's Talk Revenue Marketing

ratings:

Length:

67 minutes

Released:

Mar 15, 2023

Format:

Podcast episode

Description

Marketing needs to modernize a specific set of capabilities and mindsets, especially with the recent waves of mass sackings from Big Tech. In this episode of Let's Talk Revenue Marketing, Eve Chen is joined by Strategic Marketer Jacqui Olver to discuss these in-demand skills.

Released:

Mar 15, 2023

Format:

Podcast episode

Titles in the series (25)

From marketing and sales alignment to the future of MarTech, get the low down on everything going on in revenue marketing with the Let's Talk Revenue Marketing podcast.

Skip carousel

Stop talking about smarketing, start making it happen | Eve Chen, John Smibert & Natalie Truong by Let's Talk Revenue Marketing
47 min listen
MarTech in revenue marketing | Paul Sweeney & Eric Murphy by Let's Talk Revenue Marketing
37 min listen
What is revenue marketing? | Eve Chen & Paul Sweeney by Let's Talk Revenue Marketing
44 min listen
How not to crush your ABM campaign (with or without a pandemic) | Eve Chen & Dan Cafiero by Let's Talk Revenue Marketing
47 min listen
Demanding skills for marketers of today and tomorrow | Eve Chen & Jacqui Olver by Let's Talk Revenue Marketing
67 min listen
Develop a winning culture to drive optimal revenue performance | Eve Chen & Dan Bruder by Let's Talk Revenue Marketing
48 min listen
Building a revenue-driven marketing plan | Neomi Avron by Let's Talk Revenue Marketing
29 min listen
Revolutionizing your content marketing strategy with content forecasting | Eve Chen & Lauren Wallett by Let's Talk Revenue Marketing
50 min listen
Branding in the era of revenue marketing | Eve Chen & Nicole Papoutsis by Let's Talk Revenue Marketing
39 min listen
Customer retention strategies in uncertain times | Eve Chen & Jennifer Arnold by Let's Talk Revenue Marketing
55 min listen
Evaluating the ROI of generative AI | Eve Chen and Ryan Boh | Part two by Let's Talk Revenue Marketing
40 min listen
ABX: How account-based approaches differ for SaaS and Enterprise tech | Paul Sweeney & James Mollard by Let's Talk Revenue Marketing
37 min listen
A foundation for a winning revenue engine | Eve Chen & Bernadette McClelland by Let's Talk Revenue Marketing
58 min listen
The ethics and implications of generative AI | Eve Chen and Ryan Boh | Part one by Let's Talk Revenue Marketing
67 min listen
AI applications in the B2B marketing world | Eve Chen and David Cyrus: In this episode, our host Eve Chen is joined by David Cyrus, Head of APAC Marketing at Staffbase to talk all about AI applications in the B2B marketing world. They explore: <ul><li>Recent studies and trends they have seen around generativ... by Let's Talk Revenue Marketing
64 min listen
Fostering a better relationship with the sales team | Paul Sweeney and Rodolfo Yiu: In this power-packed installment, your host Paul Sweeney, and guest Rodolfo Yiu, Head of Demand Generation at Recharge, delve into the art of fostering better relationships with the sales team. Get ready to unlock the secrets behind key ... by Let's Talk Revenue Marketing
32 min listen
How to optimize your paid media spend on a budget | Paul Sweeney and Austin Beveridge: Doing more with less has become a harsh reality for many marketers in the current economic climate. Budgets are tightening, yet the pressure to drive results remains. In this episode, host Paul Sweeney and guest Austin Beveridge, Head of Mark... by Let's Talk Revenue Marketing
38 min listen
Revenue marketers should broaden how they measure success | Paul Sweeney and Islam Gouda: “Revenue marketers need to stop focusing so much on measuring revenue.”Laugh all you want, but this is something that our guest Islam Gouda argues in today’s episode of the Let’s Talk Revenue Marketing Podcast, brought to you by the Revenue M... by Let's Talk Revenue Marketing
32 min listen
How you can go from data-driven to data-informed | Eve Chen and Tim Cakir: Basing decisions on data is crucial for revenue marketers, but with data overload a constant reality, how can you sift through the noise to find what really matters? In this episode of Let's Talk Revenue Marketing, host Eve Chen gets tactical with T... by Let's Talk Revenue Marketing
48 min listen
Implementing marketing attribution at your organization | Eve Chen and Nic Zangre: Join host Eve Chen as she sits down with Nic Zangre, VP, Customer Success & Revenue Operations at CaliberMind, to unravel the secrets of marketing attribution and its profound impact on revenue marketers. Discover how platforms can bridge the ga... by Let's Talk Revenue Marketing
57 min listen
Smashing the marathon: Tactics for 18-month pipeline nurturing with Carlota Feliu: In this episode of Let's Talk Revenue Marketing, host Paul Sweeney sits down with Carlota Feliu, Head of Marketing for HP's 3D Printing Division, to get the lowdown on what it really takes to keep prospects engaged and deals moving ... by Let's Talk Revenue Marketing
36 min listen
How to leverage events to drive revenue | Paul Sweeney and Darya Krakaviak: In this episode of Let's Talk Revenue Marketing, host Paul Sweeney and Darya Krakaviak, Brand & Communications Lead at N.Rich, explore all things events when it comes to B2B marketing, covering: <ul><li>Where they sit within the revenue mark... by Let's Talk Revenue Marketing
33 min listen
From Silicon Valley to the Middle East, with Islam Gouda by Let's Talk Revenue Marketing
38 min listen
Data and creativity: A match made in marketing heaven, with Keith Povey: In this episode of Let's Talk Revenue Marketing, host Paul Sweeney is joined by Keith Povey, Director of Revenue Marketing at cybersecurity startup Panacea, to discuss how data can be used as a springboard for creativity in marketing. by Let's Talk Revenue Marketing
33 min listen
How to build demand-generation strategies for scale with Carol Howley: In this episode of Let's Talk Revenue Marketing, host, Paul Sweeney, is joined by Carol Howley, Chief Marketing Officer at Exclaimer, to talk about building demand-generation strategies for scale. by Let's Talk Revenue Marketing
43 min listen

More Episodes from Let's Talk Revenue Marketing

Skip carousel

From Silicon Valley to the Middle East, with Islam Gouda by Let's Talk Revenue Marketing
38 min listen
Smashing the marathon: Tactics for 18-month pipeline nurturing with Carlota Feliu: In this episode of Let's Talk Revenue Marketing, host Paul Sweeney sits down with Carlota Feliu, Head of Marketing for HP's 3D Printing Division, to get the lowdown on what it really takes to keep prospects engaged and deals moving ... by Let's Talk Revenue Marketing
36 min listen
Data and creativity: A match made in marketing heaven, with Keith Povey: In this episode of Let's Talk Revenue Marketing, host Paul Sweeney is joined by Keith Povey, Director of Revenue Marketing at cybersecurity startup Panacea, to discuss how data can be used as a springboard for creativity in marketing. by Let's Talk Revenue Marketing
33 min listen
How to build demand-generation strategies for scale with Carol Howley: In this episode of Let's Talk Revenue Marketing, host, Paul Sweeney, is joined by Carol Howley, Chief Marketing Officer at Exclaimer, to talk about building demand-generation strategies for scale. by Let's Talk Revenue Marketing
43 min listen
How you can go from data-driven to data-informed | Eve Chen and Tim Cakir: Basing decisions on data is crucial for revenue marketers, but with data overload a constant reality, how can you sift through the noise to find what really matters? In this episode of Let's Talk Revenue Marketing, host Eve Chen gets tactical with T... by Let's Talk Revenue Marketing
48 min listen
How to leverage events to drive revenue | Paul Sweeney and Darya Krakaviak: In this episode of Let's Talk Revenue Marketing, host Paul Sweeney and Darya Krakaviak, Brand & Communications Lead at N.Rich, explore all things events when it comes to B2B marketing, covering: <ul><li>Where they sit within the revenue mark... by Let's Talk Revenue Marketing
33 min listen
AI applications in the B2B marketing world | Eve Chen and David Cyrus: In this episode, our host Eve Chen is joined by David Cyrus, Head of APAC Marketing at Staffbase to talk all about AI applications in the B2B marketing world. They explore: <ul><li>Recent studies and trends they have seen around generativ... by Let's Talk Revenue Marketing
64 min listen
How to optimize your paid media spend on a budget | Paul Sweeney and Austin Beveridge: Doing more with less has become a harsh reality for many marketers in the current economic climate. Budgets are tightening, yet the pressure to drive results remains. In this episode, host Paul Sweeney and guest Austin Beveridge, Head of Mark... by Let's Talk Revenue Marketing
38 min listen
Fostering a better relationship with the sales team | Paul Sweeney and Rodolfo Yiu: In this power-packed installment, your host Paul Sweeney, and guest Rodolfo Yiu, Head of Demand Generation at Recharge, delve into the art of fostering better relationships with the sales team. Get ready to unlock the secrets behind key ... by Let's Talk Revenue Marketing
32 min listen
Implementing marketing attribution at your organization | Eve Chen and Nic Zangre: Join host Eve Chen as she sits down with Nic Zangre, VP, Customer Success & Revenue Operations at CaliberMind, to unravel the secrets of marketing attribution and its profound impact on revenue marketers. Discover how platforms can bridge the ga... by Let's Talk Revenue Marketing
57 min listen
Revenue marketers should broaden how they measure success | Paul Sweeney and Islam Gouda: “Revenue marketers need to stop focusing so much on measuring revenue.”Laugh all you want, but this is something that our guest Islam Gouda argues in today’s episode of the Let’s Talk Revenue Marketing Podcast, brought to you by the Revenue M... by Let's Talk Revenue Marketing
32 min listen
Evaluating the ROI of generative AI | Eve Chen and Ryan Boh | Part two by Let's Talk Revenue Marketing
40 min listen
The ethics and implications of generative AI | Eve Chen and Ryan Boh | Part one by Let's Talk Revenue Marketing
67 min listen
Revolutionizing your content marketing strategy with content forecasting | Eve Chen & Lauren Wallett by Let's Talk Revenue Marketing
50 min listen
Customer retention strategies in uncertain times | Eve Chen & Jennifer Arnold by Let's Talk Revenue Marketing
55 min listen
ABX: How account-based approaches differ for SaaS and Enterprise tech | Paul Sweeney & James Mollard by Let's Talk Revenue Marketing
37 min listen
A foundation for a winning revenue engine | Eve Chen & Bernadette McClelland by Let's Talk Revenue Marketing
58 min listen
How not to crush your ABM campaign (with or without a pandemic) | Eve Chen & Dan Cafiero by Let's Talk Revenue Marketing
47 min listen
Branding in the era of revenue marketing | Eve Chen & Nicole Papoutsis by Let's Talk Revenue Marketing
39 min listen
Develop a winning culture to drive optimal revenue performance | Eve Chen & Dan Bruder by Let's Talk Revenue Marketing
48 min listen
Building a revenue-driven marketing plan | Neomi Avron by Let's Talk Revenue Marketing
29 min listen
Stop talking about smarketing, start making it happen | Eve Chen, John Smibert & Natalie Truong by Let's Talk Revenue Marketing
47 min listen
MarTech in revenue marketing | Paul Sweeney & Eric Murphy by Let's Talk Revenue Marketing
37 min listen
What is revenue marketing? | Eve Chen & Paul Sweeney by Let's Talk Revenue Marketing
44 min listen

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Implementing marketing attribution at your organization | Eve Chen and Nic Zangre: Join host Eve Chen as she sits down with Nic Zangre, VP, Customer Success & Revenue Operations at CaliberMind, to unravel the secrets of marketing attribution and its profound impact on revenue marketers. Discover how platforms can bridge the ga... by Let's Talk Revenue Marketing
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Discover this podcast and so much more

Demanding skills for marketers of today and tomorrow, with Eve Chen & Jacqui Olver

Demanding skills for marketers of today and tomorrow, with Eve Chen & Jacqui Olver

Description

Titles in the series (25)

More Episodes from Let's Talk Revenue Marketing

Related podcast episodes