You don't need to be the best at everything; you only need to be the best in one specific area of a competitors value chain, and you've got it made. Is there one thing you can do better than your competitor? In this Success Interview with Thales Teixeira, author of "Unlocking the Customer Value Chain," he shares many examples of simple ideas that have disrupted the market and consequently took customers away from established companies. Harvard Professor, shares cutting edge research on what it takes to grow your business and compete in today's market. How will you stay competitive? https://youtu.be/aiEblCeUNzk