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    Ep. 185 | How to define and develop an ABM approach to drive business objectives. Ft. Daniel Marty, ADP

    Ep. 185 | How to define and develop an ABM approach to drive business objectives. Ft. Daniel Marty, ADP

    FromSunny Side Up Podcast

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    Ep. 185 | How to define and develop an ABM approach to drive business objectives. Ft. Daniel Marty, ADP

    FromSunny Side Up Podcast

    ratings:
    Length:
    37 minutes
    Released:
    Jun 4, 2021
    Format:
    Podcast episode

    Description

    In this episode, Daniel Marty talks about how to define and develop an Account-Based Marketing (ABM) approach to drive business objectives. He shares his thoughts and approaches to aligning sales and marketing, data-driven practices, defining and defending Ideal Customer Profiles (ICPs), and developing ABM KPI measurements.
    Contact Daniel Marty | Follow us on LinkedIn.
    Released:
    Jun 4, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.