24 min listen
S3 E23 - Empowering Champions to Close Deals | Nate Nasralla - Co-Founder @ Fluint
S3 E23 - Empowering Champions to Close Deals | Nate Nasralla - Co-Founder @ Fluint
ratings:
Length:
56 minutes
Released:
Aug 17, 2023
Format:
Podcast episode
Description
Cassidy and Carl are joined by Nate Nasralla, co-founder of Fluint, to discuss the shift in the sales process and the need for a new approach to sales enablement. He explains that in the new world of sales, buyers are already well-educated and are looking for help in building the case for change within their organization. Nate emphasizes the importance of creating account-based content that resonates with the buyer's language and context. He also shares insights on the power of narrative-based business cases and the value of concise and clear writing in sales communication.
Released:
Aug 17, 2023
Format:
Podcast episode
Titles in the series (100)
3 - Creating a Personal Brand on Company Time by Stacking Growth | The B2B Go-to-Market Podcast