"How in the world are you getting rockin' and rollin' building a new category here?" 
Carl Ferreira doesn't waste any time kicking off this conversation with Jenn Davis, Co-Founder and Head of Marketing at Gradient Works. Jenn has been instrumental in designing and building the Dynamic Books category, a new way to handle sales territories. In this episode, Jenn takes Carl and Cassidy through:
- Identifying when/if a new category is needed
- Doing research to get "message-market-fit" prior to building out a product
- Creating a strategic narrative around that new category and building it out
- and much more.